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How Kile Meiklejohn Generates 30-40 Leads Per Month with Google Ads and Closes Deals Through Consistent Follow-Up
Background: Standing Out in a Competitive Market
Kile Meiklejohn, a realtor in Red Deer, Alberta, faced the challenge of breaking through a saturated online space to capture quality leads. While Kile had tried online advertising in the past, he struggled to turn clicks into meaningful conversations, often missing the window to connect with motivated buyers.
Determined to optimize his lead generation and follow-up process, Kile turned to the SuccessWebsite Google Ad Management program, which promised not only a steady flow of leads but also a system to help him capitalize on every opportunity.
The Solution: Leveraging SuccessWebsite’s Google Ad Management Program
Kile partnered with SuccessWebsite to build a strategic, high-performing Google Ads campaign designed to attract motivated homebuyers and sellers in the Red Deer area.
- Google Ads for Lead Generation
SuccessWebsite’s experts crafted targeted campaigns that directed prospects to Kile’s professional real estate website. The ads highlighted key listings, market expertise, and tailored search options, drawing in buyers actively searching for properties. - Integrated Engage CRM for Lead Management
All leads from the Google Ads campaigns flowed seamlessly into Kile’s Engage CRM. This system provided real-time updates on lead activity, including properties viewed, inquiries made, and time spent on his website. - Consistent Follow-Up Practices
Using SuccessWebsite’s Action Plans, Kile implemented an automated follow-up system that included:- Immediate email responses to inquiries.
- Timely text messages offering assistance or property suggestions.
- Scheduled calls to personally connect with motivated leads.
- Monitoring Lead Activity
Kile kept a close eye on high-intent leads by tracking their activity in the Engage CRM. By focusing on those actively searching and responding to his outreach, he maximized his time and increased conversion rates.
A Real Success Story: The Power of Timely Follow-Up
Recently, Kile closed a deal that perfectly illustrated the effectiveness of his approach:
- A lead came in through Kile’s Google Ad, landing on his website and browsing several listings.
- The buyer submitted a showing request for a property she liked.
- Thanks to the Engage CRM, Kile was instantly notified of her request. He responded promptly, offering to show her the property the next day.
- The buyer was impressed with Kile’s quick response and scheduled the showing. After touring the home, she decided it was the perfect fit and made an offer, which Kile successfully negotiated and closed within weeks.
This experience reinforced Kile’s belief in the importance of monitoring lead activity closely and striking while the iron is hot.
Results: Consistent Lead Flow and Closed Deals
Since joining the SuccessWebsite Google Ad Management program, Kile’s business has seen significant growth:
- Lead Generation: Kile consistently generates 30-40 high-quality leads per month.
- Improved Conversion Rates: By focusing on motivated leads and leveraging consistent follow-up practices, Kile has achieved a conversion rate well above industry averages.
- Closed Deals: In just the past three months, Kile has closed six transactions directly linked to leads from his Google Ads campaigns, resulting in over $3 million in sales.
- Time Efficiency: The Engage CRM has streamlined Kile’s follow-up process, allowing him to focus his energy on high-value opportunities.
Lessons Learned and Future Plans
Reflecting on his success, Kile emphasized the importance of having the right tools and strategies in place. “The combination of targeted Google Ads and the Engage CRM has been a game-changer for my business,” he said. “I’m no longer guessing who to follow up with—I know exactly who’s ready to buy.”
Looking ahead, Kile plans to expand his online presence by incorporating video ads into his Google campaigns and using the SuccessWebsite platform to launch retargeting campaigns for past website visitors.
Key Takeaway: With the right systems in place, online lead generation can yield incredible results. Kile Meiklejohn’s success story demonstrates how targeted advertising, consistent follow-up, and real-time lead monitoring can help realtors turn clicks into closed deals.
Wishing you every Success for 2025!
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