ChatGPT and other AI content generating systems are rapidly becoming an indispensable part of realtors’ workflows. If you know how to get their best output, they can save incredible amounts of time and effort in marketing, lead generation, and content writing. (Find out how in this article.)
They’re not perfect, however. Here are a few potential drawbacks of using ChatGPT for real estate agents, and ways to avoid these pitfalls.
(New to AI and ChatGPT? Go here to learn the basics.)
Dependence on training data
Pitfall: The accuracy and usefulness of ChatGPT’s responses will depend on the quality and diversity of the training data it’s been exposed to. If the training data is not representative of the real estate market or does not cover specific topics, ChatGPT may provide incorrect or incomplete answers.
Solution: Carefully review any ChatGPT output for accuracy and relevancy before using it in marketing your business.
No real-time property data
Pitfall: Because ChatGPT is pre-trained, it doesn’t have access to real-time information about current properties.
Solution: Applications for connecting ChatGPT to local property databases are currently in development. These systems will incorporate real-time property data into ChatGPT, so its responses will be more current and accurate.
In the meantime, when using ChatGPT to write property descriptions, answer questions, and create marketing materials, be sure to include current property information in your prompts. And take the time to verify all the output.
Limited personal touch
Pitfall: Although AI systems can automate many tasks and provide quick answers, they may lack the personal touch and human connection that some buyers and sellers prefer when working with a real estate agent.
Solution: Consider using AI for “first touch” interactions, including online ads and immediate follow-up. When leads and clients respond, you can then take over the conversation. These leads will be ready to talk and much more responsive to your services.
“Average” content output
Pitfall: GPT systems are trained on a massive amount of book text, Wikipedia articles, and web content from all over. Because of this, without expert guidance the AI will generate average content for the average business—not very effective. Tools like ChatGPT are only as good as the prompts and inputs they receive.
Solution: If you don’t have the time or inclination to learn prompting skills, consider working with a team of experts. To develop superior lead generation and follow-up campaigns and content, this team should have extensive experience in digital marketing, as well as AI research.
Cost
Pitfall: Implementing and using ChatGPT may require an investment of time and resources, which can be a drawback for smaller real estate businesses or those with limited budgets.
Solution: Consider partnering with a service provider who can apply their expertise with ChatGPT to your marketing efforts. These services can be much cheaper than paying for direct access to the system.
Technical expertise
Pitfall: To effectively use ChatGPT, real estate agents may need to have a certain level of technical expertise or be willing to invest in the necessary training and support.
Solution: An experienced service provider can get better results faster than learning the system on your own.
Start learning AI now!
AI and ChatGPT aren’t perfect, but they can help streamline your marketing efforts, saving you time and effort. Learn how to make the best use of them in our AI for Real Estate series!
In these articles, we’ll explore in detail how to use ChatGPT to:
- review and improve your lead follow-up and conversations;
- generate landing pages, listing descriptions, blog articles, and other website content quickly and easily;
- get better results from AI systems to produce powerful and engaging content;
- avoid the most common pitfalls of AI content generation;
- and much more!
Questions or Comments about AI for Real Estate?
Send us your queries, comments, and feedback. We’ll share everything we know and learn in future episodes of this series.
ChatGPT co-wrote this article, saving several hours in researching, drafting and editing.
