Background:
JD VanGilder started his real estate career working with traditional home sales. Recognizing the potential in the growing market of New Construction, he made a strategic shift to specialize in this segment. JD is passionate about innovative design, modern amenities, and the allure of working with developers to bring new homes to the market.
Lead Generation Strategy:
JD has embraced both traditional and modern strategies to reach potential clients.
- Local Partnerships: JD has forged strong partnerships with local developers, builders, and architects. This network gives him exclusive access to upcoming projects and also establishes him as a go-to expert in the field.
- Digital Marketing: He invests in targeted online advertising, social media campaigns, and search engine optimization. This ensures that his listings reach a broader audience, especially those actively seeking new construction properties.
- Educational Content: JD regularly creates and shares informative content to educate clients about the benefits of new construction. This includes blog posts and informative videos, establishing him as a thought leader in the niche.
Follow-Up System:
JD’s meticulous follow-up system is a key element in converting leads into satisfied clients.
- CRM Integration: He uses the EngageCRM to organize and track leads efficiently. This lets him maintain a consistent, personalized approach to meeting the unique preferences of each client.
- Automated Video Email Campaigns: Using automated email campaigns to share his video content, JD ensures leads receive timely and relevant information. This keeps potential buyers engaged and also nurtures relationships over an extended period.
- Consistent Re-Engagement: Understanding the value of old leads is crucial to sustained success in any business, especially in real estate. Though initially inactive, old leads are a potential goldmine of untapped opportunities. With the help of the SuccessWebsite Re-Engagement service, JD and his team leverage consistent communication to reignite interest and bring dormant prospects back into the sales pipeline.
Results:
JD’s exceptional lead generation skills and effective follow-up system have helped him consistently exceed industry average conversion rates. He has also elevated his agency’s brand profile, building a reputation for educating clients and closing deals efficiently.
Conclusion:
JD VanGilder testifies that a well-executed strategy, coupled with passion and innovation, can propel an agent to the top of a specialized market like New Construction.