With Special Guest – George Moorhead
Welcome to our webinar replay! In this special session of Special Agent Secrets Live, we sat down with George Moorhead—an industry veteran with 33 years of real estate experience—to explore the topic of building a robust referral network. Many agents chase cold leads and overlook the warm, relationship-driven side of the business. George shares his proven strategies for growing a consistent stream of referral business by nurturing clients, partners, and vendors.
If you missed the live event or want to revisit George’s insights, you can watch (or listen to) the full recording below.
Key Discussion Points
Below is a quick overview of some of the highlights and takeaways you’ll find in the webinar:
- George’s Origin Story
- Former firefighter who built homes on the side
- Transitioned into real estate 33 years ago
- Why Referrals Are So Critical
- A majority of real estate deals stem from personal referrals—yet many agents still rely on costly lead-generation platforms.
- Referral-based business often leads to higher-quality clients and higher conversion rates.
- Beyond Transactional Agents
- How to stop moving from deal to deal and start building long-term relationships.
- The lifetime value of each client and how one good transaction can yield a chain reaction of referrals.
- Monthly Touch Points
- Sending a simple monthly market-update video
- Sharing a useful newsletter with homeowner tips, local vendor discounts, or seasonal reminders
- The Power of Reciprocity
- How giving back—whether through charity donations, facilitating vendor work, or community service—earns genuine trust and loyalty.
- Why George prefers “introductions” over “referrals” to remove pressure and encourage friendly connections.
- Building a Reliable Vendor List
- How vetting vendors carefully (best pricing, excellent communication, client satisfaction) strengthens your reputation and fosters mutual referrals.
- Automating and Organizing
- Simple database segmentation to track your top referral partners, casual contacts, and past clients.
- Using time-blocking and consistent follow-up to stay top of mind.
- Word-of-Mouth Marketing at Scale
- Why every person in your network knows someone planning to buy or sell; the key is staying in touch so you’re the immediate recommendation.
Why This Matters
Focusing on relationships is one of the most cost-effective ways to grow your real estate practice. Word-of-mouth marketing is powerful—it’s based on trust, existing personal bonds, and shared experiences. As George explains in the webinar, you can cultivate these relationships by:
- Providing ongoing value (newsletters, tips, discounts)
- Staying present and consistent (scheduled follow-ups)
- Leveraging your professional network to help others (free introductions to vetted vendors)
- Reinforcing a culture of reciprocity and trust
Ready to Strengthen Your Own Referral Network?
Here are a few next steps:
- Watch the Replay
If you haven’t already, be sure to watch the webinar recording above (or click here if you need the direct link). George shares specific scripts, follow-up strategies, and real-world examples. - Take the Referral Survey
We’ve put together a short survey to help you think more strategically about building your referral business. Fill out our Referrals Survey—it’s quick, free, and helps pinpoint areas where you can improve. - Start Small and Be Consistent
- Identify 10 people in your database who already love working with you.
- Send them a helpful vendor discount or a quick market update.
- Ask if they know anyone else you can help in the coming months.
- Ask for Introductions, Not Just Referrals
Shift your wording so that your clients feel comfortable opening new doors for you. Small language tweaks can make all the difference.
Conclusion
A powerful referral network starts with genuine relationships, and George’s best practices can help you weave stronger ties with your clients, contacts, and local vendors. Whether you’re just getting started or looking to elevate your existing network, consistency and sincerity are key.
Questions or insights from the webinar? Feel free to leave a comment below or send us a message. We’d love to hear about your experiences and see how these strategies work for you.
Thanks for reading, and here’s to building a referral powerhouse in your real estate business!
Our team of digital marketing experts has 27+ years of experience designing effective follow-up strategies, plus technology you can leverage to get more conversations with less effort. To learn more, click the green button below to get started with a free marketing assessment.
