Are you looking to stand out in an increasingly crowded real estate market? The secret is simple: harness the power of video marketing. In our latest Agent Secrets interview, Kristie Filion of SuccessWebsite.com sits down with video marketing expert, Shay Schwartzman from AudioVideoCoach.com, to discuss how real estate agents can effortlessly use video to boost their brand visibility, build trust, and capture high-quality leads.
Below, you’ll find the recorded interview, along with the key takeaways and action steps to help you instantly level up your real estate marketing. Enjoy!
Meet Our Expert Guest: Shay Schwartzman
Shay has been in the real estate marketing space since 1995, leveraging cutting-edge technology and proven storytelling techniques to help agents build a memorable, trustworthy presence. He’s witnessed the industry evolve from bulky VHS tapes and DVDs to today’s lightning-fast, two-way social media platforms. In this interview, he shares why consistency, authenticity, and a strong message are the three pillars of successful video marketing.
Watch the Full Interview
Grab a cup of coffee (or tea) and enjoy this informative chat where Shay and Kristie reveal how you can use video to:
- Connect authentically with buyers and sellers.
- Showcase properties, neighborhoods, and local businesses.
- Establish yourself as the go-to local real estate expert.
- Build a robust lead pipeline through short-form and long-form video content.
Key Takeaways and Action Steps
1. Start Simple and Stay Consistent
Don’t wait for the perfect camera or studio. Shay emphasizes that your smartphone is enough to begin. Grab a simple microphone, a tripod, and start recording. Consistency is the key—aim for short, daily or weekly videos to keep your presence strong on social platforms.
2. Know Your Audience
Identify your ideal prospects (first-time buyers, empty nesters, investors, or move-up sellers) and tailor each video to address their specific pain points. Use strong “scroll-stopping” headlines (e.g., “Don’t Pay Another Cent in Rent!” or “10 Mistakes to Avoid When Selling in Leaside”) to grab attention immediately.
3. Short-Form vs. Long-Form
- Short-Form (Reels, TikToks, Stories): Best for grabbing attention, teasing an in-depth topic, or highlighting a quick tip. Keep these under a minute.
- Long-Form (YouTube, Webinar Clips): Perfect for deeper dives—market updates, neighborhood tours, and how-to segments. Once someone is genuinely interested, they’ll watch a longer video that demonstrates your expertise in detail.
4. Focus on Neighborhood Tours and Evergreen Content
Become the local expert by creating “community spotlights,” sharing local café highlights, favorite parks, or interviews with local shop owners. These videos remain relevant (evergreen) and position you as the agent who truly knows the area.
5. Showcase Your Wins (and Clients!)
Client testimonial videos are gold. Right after you help a buyer or seller close, record a short interview about their experience. Focus on the story—where they were, what problem you solved, and how the process felt. Authentic social proof builds instant trust with new prospects.
6. Repurpose Everywhere
One video can be sliced, diced, and posted across multiple platforms. A one-minute teaser on Instagram or TikTok can link to a detailed explainer on YouTube. Add that YouTube video to your website’s blog, then feature it in your next email campaign. The more touchpoints, the stronger your brand recognition.
Ready to Leverage Video in Your Business?
By applying these video marketing strategies, you’ll not only attract more attention online—you’ll also set yourself apart as the agent who goes above and beyond to provide valuable insights. Whether you’re capturing a quick neighborhood walk-through, sharing market updates, or showcasing glowing client testimonials, video builds trust faster than any other medium.
Let’s Hear From You
- What challenges do you face when creating video content?
- Which local topics or property types would you love to highlight first?
Drop your thoughts in the comments below, and be sure to connect with us if you’re ready to level up your video strategy!
Our team of digital marketing experts has 27+ years of experience designing effective follow-up strategies, plus technology you can leverage to get more conversations with less effort. To learn more, click the green button below to get started with a free marketing assessment.
