Remarketing is an effective way to reach individuals who have already shown interest in your website. By using a remarketing pixel, you can track visitors and create an “invisible audience” on platforms like Google and Facebook. This allows you to target them with ads tailored to their initial purpose of visiting your site.
These remarketing ads can appear on Facebook, Google, and a network of partner websites, giving you the impression of being omnipresent and boosting brand awareness and influence. With more precise targeting and relevant content, these ads generate higher-quality engagement and are typically more cost-effective than ads targeting new audiences.
In light of the NAR settlement, many Realtors may be shifting their marketing focus to attract home sellers. Remarketing is an excellent strategy to secure more listings and expand your business in this area.
Remarketing of all types is easy to set up. Our team of digital marketing experts can add pixel code to your website and help you design ad campaigns and effective follow-up. Find out more by clicking the green button below to geting started with a free demo.
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