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How George Moorhead Generates Weekly Referral Leads with His Community Engagement System
Background: Standing Out in a Saturated Market
George Moorhead, a seasoned realtor based in Bellevue, Washington, faced a common challenge: standing out in a crowded real estate market. While many of his peers focused solely on transactional marketing, George believed in building lasting relationships by engaging with his local community.
Determined to turn his philosophy into a measurable strategy, George partnered with SuccessWebsite to implement a Community Engagement System that would not only strengthen his reputation but also generate a consistent stream of referral leads.
The Solution: Community Engagement with Permission-Based Marketing
George’s Community Engagement System centered around creating value for his network and encouraging referrals without being intrusive. Here’s how he structured it with the help of SuccessWebsite:
Leveraging Permission-Based Marketing
George embraced permission-based marketing principles, ensuring his communications were always welcomed and relevant. SuccessWebsite’s tools enabled him to:
- Capture Consent: Use sign-up forms at events and online to build an email list of people genuinely interested in his content.
- Send Personalized Campaigns: Share event recaps, community updates, and helpful resources through targeted email and text campaigns.
Results: A Steady Stream of Referral Leads
George’s Community Engagement System produced exceptional results:
- Consistent Referral Generation: On average, George now generates at least one referral lead per week, resulting in 50+ warm leads annually.
- Stronger Community Ties: George prioritizes regular follow-up to his community by checking in and sharing content 2-3 times per month.
- High Conversion Rates: Leads generated through referrals converted at a rate of 40%, significantly higher than leads from traditional advertising.
- Giving Back To Local Charity : George’s Referral system enables him to donate a large portion of his commission to the STRONG Cancer Research program
Kristie from SuccessWebsite Interviews George for Agent Secrets
The success of George’s Community Engagement System earned him a spot in the final segment of SuccessWebsite’s Agent Secrets series on Permission-Based Marketing. During his interview with Kristie, George shared the secrets behind his approach:
- The Importance of Authenticity: “People don’t want to feel sold to; they want to feel supported. By leading with value, I’ve built trust that turns into referrals.”
- Leveraging Technology: “SuccessWebsite made it easy to implement my vision. From automating follow-ups to tracking referrals, their tools save me time and keep me organized.”
- Staying Consistent: “The key is consistency. I don’t just host one event or send one email—I keep showing up, and it pays off.”
Kristie praised George for his innovative approach, noting, “George’s story is proof that permission-based marketing is the future of real estate. By putting the community first, he’s built a system that’s not just effective—it’s sustainable.”
Key Takeaway: Realtors like George demonstrate that fostering genuine connections through community engagement and permission-based marketing can transform a business. With the right strategy and tools, generating consistent referrals becomes a natural outcome of building trust and delivering value.
Wishing you every Success for 2025!
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