An inside look at the best digital marketing strategies of our top members.
How Lutrell Kirk Built a High-Performing 21-Day Follow-Up System
Background: The Struggle to Maintain Meaningful Follow-Up
Lutrell Kirk, a dedicated realtor based in Indiana, knew the importance of timely and consistent follow-up with potential clients. However, like many in the industry, he struggled to maintain engagement after an initial conversation or inquiry.
Despite trying to set up follow-up sequences in several popular CRM systems, Lutrell found them clunky and inadequate for his needs. The platforms lacked flexibility for blending personalized messages across different mediums—video emails, text messages, and ringless voicemail. Frustrated by the limitations, Lutrell found himself wasting valuable time and losing potential clients due to inconsistent communication.
That’s when Lutrell discovered SuccessWebsite and its robust, customizable Action Plans.
The Solution: A Seamless 21-Day Follow-Up Action Plan
With the help of SuccessWebsite, Lutrell implemented a 21-day follow-up system that combined automated messaging with a personal touch. Here’s how he made it work:
- Customizing the Action Plan
SuccessWebsite’s intuitive interface allowed Lutrell to design a follow-up sequence tailored to his business. The Action Plan included a mix of communication methods:
- Video Emails: Personalized introductions, updates, and market insights were sent every five days. These videos helped Lutrell stand out by showcasing his expertise and authenticity.
- Text Messages: Short, conversational messages were sent on key days, reminding prospects of Lutrell’s availability and offering relevant resources.
- Ringless Voicemail: Pre-recorded voicemails were scheduled at strategic intervals to give prospects a sense of personal outreach without interrupting their day.
- Streamlining Setup and Execution
SuccessWebsite provided easy-to-use templates and automation tools that saved Lutrell hours of manual work. The system’s integration ensured seamless delivery of messages across all platforms without glitches or delays—a significant improvement over his experiences with other CRMs.
Lessons Learned and Future Plans
Reflecting on his experience, Lutrell emphasized the critical role of SuccessWebsite in his transformation. “I tried so many CRMs, but they all fell short. SuccessWebsite finally delivered what I needed: a system that works seamlessly, feels personal, and actually converts leads into clients.”
Lutrell plans to expand his use of SuccessWebsite’s Action Plans to include long-term nurture sequences for clients who aren’t ready to buy or sell immediately. He’s also exploring how to integrate market update videos and neighborhood reports into his follow-up.
Key Takeaway: Realtors like Lutrell Kirk can overcome follow-up challenges by leveraging customizable tools that blend automation with personalization. With SuccessWebsite, Lutrell turned a cumbersome process into a high-performing system, proving that the right platform can be a game-changer for client engagement and conversion.
Wishing you every Success for 2025!
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